Poly Group makes it to the World's 500 Most Influential Brands for the first time
On December 13th, the 2023 World’s 500 Most Influential Brands (20th edition) list, exclusively compiled by World Brand Lab, was released. Poly Group stood out from about 8,000 famous brands in the world and entered the list for the first time, ranking first among the newly selected Chinese brands and 325th in the total list.
Having been published for 20 consecutive years, the "World’s 500 Most Influential Brands" has taken the global influence of brands as the main criteria, focusing on the ability of brands to open up markets, occupy markets, and gain profits. Three key indicators are also considered, namely market share, brand loyalty, and global leadership.
As a large-scale diversified group whose business covers people's food, clothing, housing, transportation, and cultural life, Poly Group upholds the development mission of "protecting the country, benefiting the people, and pursuing excellence." Positioned as the "creator of a better life," Poly Group practices the "5+1" business system of "optimizing trade, upgrading real estate, strengthening culture, innovating science and technology, and doing special projects," continuously improving people's well-being and contributing to a better life. Based on the core values of "shouldering responsibility and prioritizing development," Poly will fulfill its social responsibilities in all respects, so that Poly's character, brand, and quality will be deeply rooted in the hearts of the people.
Going forward, Poly Group will continue to build itself into a world-class enterprise with a first-class brand culture, and create more high-quality brands for its products and services. In this way, Poly can satisfy people's yearning for a high-quality and better life, truly become a respected and outstanding enterprise, polish the "national business card" with the Poly brand, and shine on the world stage.